To formulate a worth while marketing research question, just make sure you follow the below mentioned guidelines:
Based on these guidelines you can now compose research questions for the below mentioned types of marketing research:
This type of research tries to determine how the product will be received in the market. How it should be packaged and presented so that it has a positive impact on the sales of a product.
This type of research tries to determine what factors result in the satisfaction or dissatisfaction level of customers. This type of research is usually qualitative as the researchers try to determine the customers’ preferences and experiences.
This type of research tries to determine the impact of price changes in the sale of a product. It tries to prove relationship between the price of a product and other variables such as sales and customer satisfaction etc.
Due to the rise in the awareness and usage patterns of social media tools like Facebook, YouTube and Orkut, online marketing has become one of the most popular marketing research themes. Because marketing through social media tools is cheaper than the conventional sources, many companies are now resorting towards online marketing tools for advertisement.
This type of marketing audit tries to determine how different members in the distribution channel affect the customers’ attitude towards the brand.
You should have by now developed a clear idea how you can formulate marketing research questions for different types of researches in the field of marketing. However, if you still face difficulty, click “Marketing Research Questions” for further help and guidance .
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