Dr Jana Martiskova
Preparing a perfect marketing research report depends on the research problem statement.
The more clear and comprehensible your problem statement is, the more focused and directed your study will be.
Before telling you that, let’s see what a Marketing Research Problemis?
In simple words, it is to determine the preferences and buying behavior of the customers and to study whether a particular product or service will profitably be sold or not. The problem statement defines specific and distinct objectives behind conducting the study. Your research hypothesis, methodology, conclusion and recommendations all depends on the problem statement.
If you are having trouble writing this part of the problem statement, simply go about answering the questions in the mentioned sequence in one sentence answers.
To formulate good justifications, just answer the following questions:
There are basically two types of data that can beused for research, primary and secondary data. Primary data is obtained by first hand observations or communication. It usually involves questionnaires filed by the target audience, personal interviews or focus groups arranged for a specific purpose.
Based on the explanation above, try to understand which type of data will you need for your marketing study? This usually depends on the kind of variables involved in your study. If your variables involve study of customers’ perceptions and views, then you will be conducting primary research whereas, if it involves a study of governmental or company policies, then you will be conducting secondary research.
For writing this part of your problem statement, answer the following question:
So by clearly understanding and following the above mentioned components and tips, formulating market research problem statements for your thesis or dissertation can be done in no time. However, if you still face difficulty, call us on