Dr Jana Martiskova
Being a student working on your final thesis or dissertation can be a tough job. Not only do you have to conduct numerous investigations and analyze data in a million ways, but you also have to compile a research report that must be an embodiment of quality expression.
So, are you having a writer’s block and can’t come up with the objectives of your research report?
It has to be stressful since the objectives are the most important part of the whole report.
Don’t worry! We have a few ideas that will get your creative juices flowing in no time.
The foremost marketing research objectives are to evaluate the conditions of the market and determine consumer preferences. This is done by collection and analysis of the data gathered which is an important step for any company so that they can determine how their new product or service will be received in the market.
In this case, your market research objectives can be to:
So once your research objectives in marketing are in place, compiling the rest of the research report will be done in no time.