

Written by
Dr Jana Martiskova
Marketing Research Objectives
Being a student working on your final thesis or dissertation can be a tough job. Not only do you have to conduct numerous investigations and analyze data in a million ways, but you also have to compile a research report that must be an embodiment of quality expression.
So, are you having a writer’s block and can’t come up with the objectives of your research report?
It has to be stressful since the objectives are the most important part of the whole report.
Don’t worry! We have a few ideas that will get your creative juices flowing in no time.
The foremost marketing research objectives are to evaluate the conditions of the market and determine consumer preferences. This is done by collection and analysis of the data gathered which is an important step for any company so that they can determine how their new product or service will be received in the market.
This type of study tries to determine how your product will be received by the market, how it should be packaged and what features of the product should be kept in focus for maximum customer attraction. Product testing research basically tries to find what the customer is looking for when he goes to the market.
In this case, your market research objectives can be to:
If your study is trying to measure the quality of customer experience regarding a product or service, determine the level of product loyalty or customers’ perception regarding the product then customer satisfaction research is appropriate for you. This basically tries to gauge the customers’ reaction to the product.
In this case, the objectives of your research can be to:
This type of marketing study tries to determine the relationship between price of a product and customers reaction to it. The main aim of any product is to gain maximum profit but how much the customer is willing to pay for that product is what really matters. That is why it is important to determine equilibrium between the cost price plus profit margin of a product and customer’s perceived price through which he feels he can gain optimal product utilization.
In this case, the objectives of your research can be to:
Because of the introduction of facebook, YouTube, twitter and other online social media tools, online marketing has become the most effective advertisement mean. Many companies nowadays are resorting towards social media tools to promote their products because it is cheap and successful. Online marketing research is the latest trend for research themes.
In this case, the objectives of your research can be to:
So once your research objectives in marketing are in place, compiling the rest of the research report will be done in no time.