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Do You Have No Idea How You Are Going To Select And Gather 6-8 Individuals For Your Focus Group Research Methodology?…

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…You Need A Breather Because We Are Here To Help You With Focus Group Methodology So That You Can Conduct Your Focus Group Studies As Easy As It Can Get. Here’s how…

Step # 1: Define Focus Group Research Objectives

  • We start the process of focus group surveys design by understanding what exactly you are planning to observe to reach a conclusion.
  • You have to fill a small form with your research details and requirements for us to define clear-cut research objectives before undertaking the project.
  • Once we have your information and requirements we define…
  • A list of issues or objectives,
  • The information you hope to obtain concerning those issues and
  • How you will use the information collected to bring about a preferred result.

Step # 2: Identifying, Screening and Recruiting Participants

  • We will determine what subgroups of the population to utilize in the focus group study depending upon the objectives. For example, if the focus group survey objective is to find out the best new ice cream flavor name, then the focus group should have participants who purchase ice cream regularly
  • Then we will define the focus group participant demographics like what should be their gender, ethnicity, age, income or education. Also decide other standards specific to defining the groups, such as eats DIFFERENT ice cream at least 4 times a month."
  • Write the screener survey having questions that will screen the probable focus group participants to verify if they are eligible for the group. For example, "How many times a week do you eat ice cream?"
  • Suggest the best possible means of recruiting participants amongst via phone, email, direct mail or in person

Step # 3: Developing Focus Group Guide or Script

  • Finally our researchers will develop a focus group discussion guide (more of an outline), including the overall objectives and general topics to discuss, usually in the form of focus group questions (open-ended) to kick-start the conversation.
  • Our professionals will design the focus group questionnaire such that your desired answers are obtained by the specific focus group in a controlled environment with the idea of interaction so that the respondents can freely discuss the questions with each other and a wide base is provided for the researcher to observe the respondents.
  • Following are some of the types of focus group questions, our researchers may write according to the nature of your research study
  • Opening question (Ice breaker)
  • Introductory questions
  • Transition questions
  • Key questions
  • Ending questions

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