Dr Jana Martiskova
By: Dominic Corey
Targeted Points to Complete Destination Branding Dissertation Brand Management Dissertation.
What kind of topic do we choose? How can we select a pattern? What are the different priorities and essentialities that should be covered in the destination branding dissertation?
Before addressing these entire questions, there is a strong need to carve some information about destination and branding. The destination can be anything from a nation to a region, a resort to a city, an attraction to an event – or even the tour operators that help them to sell. Branding defines a unique set of beliefs about a destination and the sort of holidays or breaks it offers – beliefs that are equally emotional and rational, make it stand out from the competition and make it feel just right for each of its many target audiences.
Dissertation on destination branding can be written with comprehension every aspect of it will buy the attraction of the tourist.
As Wikipedia says, “Brand management is the application of marketing techniques to a specific product, product line, brand, or destination. It seeks to increase the product’s perceived value to the customer and thereby increase brand franchise and brand equity”.
So a dissertation on brand management must be filled with the classic knowledge of brand management and marketing skill and it effectively follows marketing research and an example of a case study of a successfully managed brand.
Selecting a destination for the branding dissertation is a complicated task to work as but here are some advises:
Giving brand couture to the destination which makes it look much more attractive to the tourist can get you to most successful campaigns and the dissertation writing can be done in terms of the famous branding destination giants, like Paris, Las Vegas.