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36 Branding Dissertation Topics Ideas and Examples

Are you a student of marketing and looking for research proposal topics on branding? Do you want to research some interesting dissertation topics related to branding? We have this list  interesting branding dissertation topics. You can use any of these for your undergrad and master’s programs. We can also help you in your research.

Here is the best list of Branding dissertation topics and research topics on branding for masters and undergraduate students

  1. How do the segmentation and marketing of consumers influence the luxury retail industry?
  2. How effective has the marketing of Black Friday been in terms of driving sales?
  3. What are the main features of a brand that are crucial to maintaining its reputation in the market?
  4. Is it possible for a newbie to compete with a brand in the too old market and have made a good reputation among the people?
  5. What are the things that are judged by the customers while choosing branded products among so many brands?
  6. The brand manager is responsible for the popularity of a specific brand in the market, both in negative and positive aspects.
  7. To what extent has COVID-19 resulted in the marketing shift in the retail industry?
  8. What are the most successful branding strategies and approaches that benefit in breaking through a strong monopoly?
  9. Which are the important things associated with the marketing of a brand among its customers in the market?
  10. How is the marketing of a branded product different from that of the local production of a business firm?
  11. Is there any significance of online marketing and delivery of the things regarding brand marketing?
  12. What are the features of online brand marketing, and how does it differ from conventional marketing through pamphlets?
  13. Describe the role of media and television for brand marketing among the people.
  14. What are the sentiments of women in terms of comparison branding and advertising?
  15. A study showing the impact of advertising on consumer behavior
  16. What are the latest technologies and tracker sites that are helping the business management team to know customers’ behavior regarding the consumption of a branded product?
  17. How do you do consumer behavior analysis to manage your brand according to the requirement of your target customers?
  18. Which are the best things that must be known to the brand manager about consumer behavior?
  19. Brand advertising and political campaigns: a possible interwoven impact?
  20. A review of the outcomes of advertising in a recession
  21. Exhaustive research on how brands exploit impulsive buying
  22. A study of how celebrity endorsements on ROI affect CPG brands
  23. A survey of the impact of augmented reality on marketing experiences
  24. How does the co-creation process on Facebook and Twitter help in effective branding?
  25. What is the impact of social networking on brand building and development?
  26. The role of attractive advertisements on the purchase decision of consumers for luxury restaurants in the UK.
  27. How do the 4 Ps for marketing translate into the marketing strategies for luxury brands?
  28. The importance of color psychology in driving the purchase decision of luxury brand consumers.
  29. To what extent does Instagram help in the brand management of fast food businesses?
  30. What is the impact of cultural perspectives on consumers and brands across the globe?
  31. How does strategic management of branding influence the perceptions of consumers related to a brand?
  32. What is the brand-building process of a luxury fashion brand?
  33. A literature review on the issues and opportunities in brand portfolio management
  34. What is the impact of consumer empowerment on engagement and brand loyalty?
  35. How has LinkedIn become a platform for employer branding?

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